Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential – Digiday

Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential – Digiday

The 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.

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