Horror movie ‘Longlegs’ has gone viral with its creepy marketing campaign. But is it more than just a stunt? – Northeastern University

Horror movie ‘Longlegs’ has gone viral with its creepy marketing campaign. But is it more than just a stunt? – Northeastern University

Promotion for ‘Longlegs’ has been unorthodox — and highly effective. A Northeastern expert explains the ‘Longlegs’ marketing strategy.

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