“Run by Music Lovers for Music Lovers”: Jim Mollica on Marketing the Magic of Bose – Little Black Book – LBBonline

“Run by Music Lovers for Music Lovers”: Jim Mollica on Marketing the Magic of Bose – Little Black Book – LBBonline

Little Black Book, The brand’s first ever CMO speaks to LBB’s Addison Capper during Cannes Lions about the human element of marketing a 60-year-old company that specialises in one incredible thing: sound

Click HERE to read it now.

Close Panel
×