Vans refreshes Roblox activation with ‘phygital’ maneuver – Marketing Dive

Vans refreshes Roblox activation with ‘phygital’ maneuver – Marketing Dive

To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior to its in-store release.

Click HERE to read it now.

Close Panel
×